Have you seen the news on the ICE Resin blog?
We’ve entered an exclusive manufacturing and distribution agreement with Ranger Industries for Susan Lenart Kazmer ICE Resin products. Susan and I are staying on to continue working this beautiful ship we’ve built and help steer it in exciting new directions. I cannot tell you how happy we are to have found the perfect partnership to make ICE Resin grow and bloom into everything Susan wanted it to be when she founded it eight years ago. This change is going allow us to focus on our core competencies. I do want to take a moment to acknowledge what an incredible business woman Susan is. Most people see this amazing artist, but they have no idea how much smarts, grace, strategic thinking and hard work she put into her position as President and Founder. It’s been an honor to work with her.
Susan is now Creative Director of ICE Resin. She gets to do what she does best and loves the most: think, dream, build, invent and inspire all amazing things jewelry and mixed-media related. Watch out world, and unfettered Susan Lenart Kazmer is a beautiful thing to watch indeed. Stay tuned! I’ve seen a little bit of what’s to come and I’m blown away. As Education Director, I’ll focus on what I love — being an art educator and creating DIY programs to showcase all the the amazing techniques Susan’s developed over the years so others can continue to learn how to use resin and SLK products in their own art making. We will continue to teach workshops, create videos, do online education, write books and articles and pursue new opportunities. We’ll continue to do new product development for ICE Resin hand-in-hand with Ranger. This is the big time, folks.
One of the biggest challenges of being an artist-based company is that we’ve had to take on all the company responsibilities as we were growing. Finances, sales, manufacturing, trade show logistics, vendor relations, customer service and a host of other tasks that are absolutely essential to running a successful business. We’ve stuck together and done it, even though we’ve had some rough patches where we’ve looked at each other and said “What are we doing? We’re artists”!!!
We woke up every day and put one foot in front of another and grew the company. We “made the donuts” (remember that old Dunkin Donuts commercial?) because we have responsibilities that we’ve always taken very seriously to our customers, employees and creative team of artists. Last year, it became clear to us that in order to up level ICE Resin to the next big rung of success, we needed to find the right partners who shared our vision and also our deep commitment to our creative tribe and industry. This process was a long one that developed after many months and meetings. It was a literal meeting of the minds with every conceivable detail being worked out.
So begins a new chapter, more like a new book; a sequel. The characters are in place, the journey continues, the plot thickens. Keep reading. Hopefully we can make this next book a page-turner. I can promise you that we will never be out of ideas. With Ranger’s support, now is the time to fly.