It’s always strange when someone asks to interview me. I’ve been writing for a long time, and I’m a little surprised when the tables are turned and I’m the interviewee. There’s a level of control when you’re the one with the column because you get to formulate the topic idea, ask the questions and control where the story is leading.
I consider it a huge compliment, as well as a learning experience. Seriously, everyone who writes or reports for a living should have to be in the “hot seat” at least once. My talk last week with Cindy, aka Caco Smith, a wonderful glass artist and creator of Caco’s Crafty Business column in the Brandywine Review was truly lovely. She is one smart cookie. Her questions were on target, and I definitely feel she is doing her level best to help her readers navigate the often-foreign world of marketing. I really enjoyed her first column for them.
So, without further ado, take a look at our conversation about marketing, publishing, mixed-media art and more.